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In this masterclass, we explored first-hand the lessons learned during the deployment of advanced artificial intelligence agents within the company, ensuring their security and effectiveness through Microsoft’s most innovative cloud solutions. We discovered how to overcome the main real-world challenges—from integrating with existing systems to managing risks and data confidentiality—through practical examples, live demonstrations, and recent success stories.

This session inspired attendees to harness the full potential of AI responsibly and provided them with key tools to accelerate the digital transformation of their businesses.

Programa

  • Generative artificial intelligence
  • Agentic AI
  • Business process digitalization
  • Lessons learned

Masterclass hosted by Softeng

Taught by:

Marc Jordana Reist
Digital Lead

Marc is an expert in Microsoft cloud-based digitalization, automation, and AI technologies and solutions, with a strong technical background as a computer engineer. He currently leads the digitalization team at Softeng, helping companies with digital ambition modernize their workplace and optimize their processes by identifying the most suitable use cases to drive digital transformation and the adoption of artificial intelligence.
Marc has more than 18 years of international experience in the technology sector and holds a Master’s degree in Digital Business Administration from EADA Business School, where he is also an Associate Professor, teaching courses on AI and process digitalization.

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