Presentation of the White Paper on Artificial Intelligence applied to Creative and Experience-based Industries (ICbE)

The White paper on Artificial Intelligence applied to the Cultural Industry sector and based on Experience (ICbE) presents some reflections on the adoption of AI-based technologies within the sector in Catalonia, carrying out a detailed analysis of the main challenges detected. The study also identifies a series of trends that, applied in the sector, could provide a response to the identified challenges.

This White Paper also aims to serve as a guide and inspire the various agents operating in the Cultural and Experience-based Industries sector to increase the penetration of data-based and AI solutions between the public sector and companies to contribute to improving the citizen experience, giving a boost to innovation in this area and, consequently, making this technological transformation an important contribution to society and the economic-business fabric of the country.

In order to show the areas of application of AI in the ICbE sector, the main opportunities have been identified, including:

Generation of content and experiences.
Distribution and consumption of content and experiences.
Analysis and extraction of information.

Programme

Present the event:
Joan Mas i Albaigès, director of CIDAI and head of Eurecat’s Digital Area.

11:00h Welcome Daniel Marco, general director of Innovation and Digital Economy, Department of the Vice Presidency and Digital Policies and Territory. Marisol López, general director of Innovation and Digital Culture in the Department of Culture of the Generalitat of Catalonia.

11:05am Contextualization of the ICbE sector (10′ presentation).
Miquel Rutllant, director general of Grupo Lavinia / President, Audiovisual Cluster of Catalonia.

11:15h Presentation of the results of the report.
Marco Orellana, Technical Office Manager, CIDAI.

11:30am Round Table:
Moderated by:Xavier Cubeles Technology consultancy – Culture and tourism in Eurecat – Technology Centre of Catalonia.They participate:M. Carmen Fernández, Director of Innovation and New Businesses at the MEDIAPRO Group. Marisol López, General Director of Innovation and Digital Culture at the Department of Culture of the Generalitat of Catalonia. Patrick Torrent, Executive Director at the Catalan Tourist Board (Generalitat of Catalonia). Jordi Herreruela, Director of the Cruïlla Festival. Pep Casals, Director of NUBILUM.

12:30h Questions and closing:
Joan Mas i Albaigès, director of CIDAI and head of Eurecat’s Digital Area 12:45h End of the event